The Problem: Outdated guides and ineffective training
For the contractor, the key document for any product or solution is the installation guide. Despite this, it is often poorly crafted and not used by the supplier to train the installers, making the entire process inefficient. And outdated guides aren’t just inefficient—they can frustrate contractors, slow down projects, and damage your reputation as a supplier of choice.
Here’s how this impacts your business:
- Sales Reps and Teams Waste Valuable Time: Without effective guides, sales reps and other team members are forced to create their own training materials. This eats into their time, and the results are often inconsistent, leading to a hit-or-miss training experience for contractors.
- Poor First Impressions: Contractors are unlikely to see your company as a high-quality supplier if the training materials don’t measure up. This poor impression can lead to lost sales.
- Inefficient Training = Low Competence: Ineffective training materials mean contractors miss key details, leading to avoidable mistakes on the job site. Worse yet, your support team may spend hours troubleshooting issues that could have been avoided with better preparation.
In today’s fast-moving construction industry, companies that stick with outdated guides risk falling behind competitors who are embracing modern, digital solutions.
“In Steni we realized that our installation guides were hard to follow and not readily accessible for installers at the construction site. It was clear to us that we needed to modernize our installation guides.”
Jan Terje Nielsen, Chief Communication and Brand Officer (CCBO), Steni
The Solution: Visual and Mobile Microlearning Guides
As contractors increasingly expect a fully digitized and effective process, there’s never been a better time to modernize your approach. By adopting visual and interactive mobile guides, your business can turn installation training into a key differentiator.
What’s in It for You?
- Save Time and Resources: With ready-to-use, visually engaging guides, your team spends less time creating and preparing training sessions, freeing them to focus on high-value tasks like building customer relationships and winning more projects.
- Showcase Your Brand’s Quality: High-quality guides signal that your company is a leader in innovation and help position your business as a trusted partner in delivering successful projects.
- Train Smarter, Not Harder: Microlearning modules ensure that contractors fully understand how to install your products and solutions. This reduces errors and minimizes the need for time-consuming support calls during critical project phases.
“What we see is that the sales reps use the mobile guides actively throughout the sales process. In the early stages, the guides give the building owner and main contractor a strong confidence in our solutions. And the mobile solution makes it easy and effective to support the project on-site.”
Ståle Kristiansen, Regional Sales Manager, Steni
Why Act Now?
The shift toward digital, mobile-friendly solutions is happening across the industry. Companies that embrace this change are setting themselves apart as leaders, while those that delay risk falling behind. Modernizing your installation guidelines is not just an improvement—it’s a necessity to remain competitive.
Ready to stand out from the competition and drive more business your way?
Discover how Buildright’s mobile microlearning platform can transform your installation training into a competitive advantage. Let’s talk about how we can help you achieve efficiency, quality, and growth.
Explore the platform today at app.getbuildright.com, or reach out to us for a demo or free trial.
Unlock your sales potential with modern and versatile installation guides
With an increased focus on efficiency and quality, contractors and customers expect a frictionless process where installers quickly attain the right competence to make efficient and flawless installations.The traditional and tedious .pdf documents or outdated YouTube videos aren’t sufficient anymore, and the ripple effects of the old-fashioned materials can hurt both your brand image and your bottom line.
